Social Bay by Back At You: Agent Onboarding, Training, and Setup Guide

This is a comprehensive guide to Social Bay, including its features, cost, training sessions, and setup instructions for Redwood agents.


What is Social Bay?

CENTURY 21 Redwood Realty has partnered with Back At You to provide agents with a powerful tool designed to keep them ahead in their marketing efforts. Social Bay offers:

  • Automated, personalized social content
  • Unmatched listing marketing capabilities
  • Hyper-targeted, intelligent digital advertising
  • Customizable landing and lead capture pages (capture those open house leads, promote a client event, etc!)

What is the cost for Redwood Agents?

For all of 2025, Social Bay is free of charge for Redwood agents, allowing ample time to explore its features and benefits. Please email support@c21redwood.com if you want access to Social Bay.


Will training sessions be provided?

Yes, check out the training recordings below:

Agent Training 1.30.2025

Agent Training 2.6.2025

Agent Training 2.7.2025

You can also reach out to your ASM to receive one on one training if needed.


How do I get started?

Reach out to your ASM/EVP to confirm your access and assist you with connecting your account.

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