Dedicated to the Joy of Home - The CENTURY 21 Campaign

Discover the meaning behind the new CENTURY 21 marketing campaign, celebrating the extraordinary service of agents who make homeownership dreams a reality. This guide will show you how to access design files, customize them for your marketing needs, and create your own campaign materials to share the joy of home with your audience.

• 21Online.com

CENTURY 21 has revealed an exciting new campaign, “Dedicated to the Joy of Home,” designed to celebrate the extraordinary service and dedication of the agents affiliated with the CENTURY 21 brand who play a pivotal role in making homeownership dreams come true for families worldwide.

The overall theme focuses on “Moments of the Century,” honoring the joyous moments, whether big or small, that evoke a feeling of home and invite consumers to share their moments via social media. This campaign aims to highlight the unique, emotionally resonant experiences that agents create for their clients, positioning the brand as a source of comfort, trust, and joy. The video above shares more about the campaign directly from the CENTURY 21 marketing department.

What Marketing Items are Available?

• Moment of the CENTURY Social Graphics (Square)
• Moment of the CENTURY Social Graphics (4×5)
• Moment of the CENTURY Social Graphics (9×16)
• Dedicated to the Joy of Home Social Graphics (Square)
• Dedicated to the Joy of Home Social Graphics (4×5)
• Dedicated to the Joy of Home Social Graphics (9×16)
• Dedicated to the Joy of Home 4×5 Video (Food)
• Dedicated to the Joy of Home 4×5 Video (Pets)

**You also have the option to create custom graphics that highlight your Moments of the CENTURY and Dedication to the Joy of Home on 21online.com.**

How to Access the Graphics

How to Access in 21 Online Step-by-Step Instructions:

1. Log in to accessRedwood and select the 21Online.com tile
2. Log in to 21 Online
   • Navigate to 21 Online.
   • Enter your username and password, then click Login.
3. Go to the Brand Studio
   • Once logged in, select the menu button at the top right hand corner of the page and select Productivity Hub
4. Select “Brand Studio”
   • In Brand Studio, select “Grow Your Social Media Following” section
5. Browse Available Graphics
   • Under the general section, explore the various categories, such as Moment of the CENUTRY and Dedicated to the Joy of Home
6. Customize
   • Select the design you’d like to use. Moment of the CENTURY or Dedicated to the Joy of Home:
     • Add your own image and update your unique messaging using the built-in editor available in 21Online.com.
7. Download or Share Directly
   • Once you’re satisfied with the graphic, you can:
     • Download it to your device for posting.
     • Use the platform’s direct sharing option to post to social media platforms like Facebook, Instagram, or LinkedIn.
8. Additional Help
   • If you have trouble, use the Help & Support section on 21 Online or reach out to your office’s ASM.

How to Access in Google Drive:

1. Click HERE to access and download the premade graphics from Google Drive.

How to Access in Marketing Studio 2.0:

1. Log into accessRedwood
2. Select the Marketing Studio 2.0 tile
3. Select the Social Media section
4. Accessing the Square Social Graphics:
   1. To access the Square Social Graphics, select the General SOI and Referral template section
   2. From there you can either download or share the social graphics from the Moments of the CENTURY and Dedicated to the Joy of Home albums
5. Access the 9:16 Social Graphics:
   1. To access the 9:16 Stories/Reels Graphics, select the 9:16 Stories/Reels template section
   2. From there you can either download or share the social graphics from the Moments of the CENTURY and Dedicated to the Joy of Home albums

Resources:

• Dedicated to the Joy of Home Social Graphics (Square)
• Moments of the CENTURY Social Graphics (9:16)
• Moments of the CENTURY Social Graphics (Square)
• CENTURY 21 Brand Social Graphics | Moment of the CENTURY & Dedicated to the Joy of Home