Getting Started with Redwood AI Boost

Redwood AI Boost - powered by Adfenix - uses cutting-edge social media technology (Instagram and Facebook) to put your home in front of highly targeted buyers to get more eyes on your home and drive more viewings. We get your home seen and sold fast. This guide walks through everything C21 Redwood AI Boost.

Download and print this flyer for your clients: AI Boost Launch Flyer

When it comes to selling a home for top dollar, first impressions are crucial. You can purchase a five-day AI Listing Launch campaign that uses artificial intelligence and big data to drive qualified buyers to our unique property websites.

Boost Your Listing:

When your listing becomes active, you will receive an email from Realforce (Adfenix) informing you that a campaign for the listing is for review and purchase. Every Redwood listing will receive a discounted, five-day AI listing launch campaign to drive qualified buyers to your unique property website.

Reboost Your Listing:

If the listing is not under contract after the first 5-day ad campaign, you have the ability to purchase a reboost ad. These Proprietary Property Ads outperform the industry average by >15x. A LIVE seller report is provided with every campaign, which can be shared with the client.

Step 1: Advertise Your Listing on Social Media

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The listing agent will receive an email from Realforce (Adfenix) within 24 hours of their listing going active. The subject line will read: “Advertise [Listing Address] on social media!”

To create your campaign select “Create Campaign” on the initial listing email from Realforce (Adfenix) or go to the Listings section in AI Boost and select “Order” for the listing you would like to Boost.

Once in the campaign builder select the “Discounted Redwood AI” package.

Click “Next”, which will bring you to the Preview & Edit page.

In the Preview & Edit page, you will be able to review and make any changes to the ad.

Important Note: The Ad image is chosen by default as the first image on the listing page.

To edit the ad text, select “Edit”. Once you have made the necessary edits click “Done”.
To edit the ad image, select the image icon. Once you locate your desired image click the image and click “Save”

Once you have finalized the look of the ad, select “Next”. This will bring you to the Review & Order page.

Here you will be able to do one last review of the ad campaign and complete the final payment.

Step 2: Your Campaign is Now Live on Social Media

Once you purchase your campaign you will receive an email with the subject “[Listing Address] is now live on social media!”. This email will contain links to your Facebook and Instagram Ads. It is recommended that you share the link with the homeowner(s) and encourage the homeowner(s) to share, like, and comment. Ads with activity and a personal touch attract more potential buyers.

This email will also provide a link to follow the Ad results, but it might take up to 24 hours for the results to appear.

Example: Facebook Ad

Example: Instagram Ad

Step 3: View Listing Ad Results/Purchase Another Campaign

At the end of the five-day ad campaign, you will receive an email with the subject “Results for [Listing Address]” to inform you that the social ad for your listing has finished and you can view detailed statistics for your advertising campaign. Click on “View Results” to review the campaign statistics.

The campaign statistics will open in an internet browser and display data including, but not limited to, the timeline of the ad, times the ad was displayed, clicks, property page traffic, etc. Below is an example of the results of a listing campaign.

If you have any questions about Redwood AI Boost, powered by Realforce (Adfenix), reach out to your Agent Support Manager or Marketing Productivity Manager.

Step 4: Review Property Results with Golden Ruler - 21 Online

You can learn more about Golden Ruler here.

Log Into AccessRedwood
Scroll Down and Select 21Online.com
OneLogin should automatically log you in and deliver you to the main page and dashboard of 21Online – If for some reason you are having trouble logging into 21Online, please view the How to Login to 21Online (Century21.com) Support Guide or contact your Agent Support Manager
In the bar at the trop of screen type “Golden Ruler” and Select “THE GOLDEN RULER”
Scroll halfway down the page and “THE GOLDEN RULER” button
A new tab will open in your window and will bring you to your profile in ListTrac
Select “Listings” from the left hand menu bar
Type the listing address you would like to review in the search bar on the right hand side of the webpage
Once your listing populates select the dark blue “View Online Analytics”

10. You will be able to review multiple posts of data, including but not limited to, views, inquiries, favorites, shares, viewing heat, map, etc. You also have the opportunity to view how your website listing compared to some of the top competitors. Below are examples of how your listing data will be displayed.