Marketing Credit Guideline

To help make an agent’s transition to Redwood as seamless as possible, we provide marketing support for updated materials. Below are the summarized steps and available options.

Note: These are standard guidelines. Any exceptions require prior approval from Nick.

Option 1: Sign Allocation (Based on Production)

Step 1: Determine Eligibility

Run the agent’s Last 12 Months Production Report.

Redwood provides sign panels and open house signs equal to 50% of the agent’s total listings in the last 12 months.

✳️Example: 10 listings → 5 sign panels + 5 sets of top riders (Coming Soon, For Sale, Under Contract, Open  House, Sold)

Step 2: Submit Request

The EVP will enter the approved number of provided signs when requesting for the New Agent Package for the recruit at agentdocs.c21redwood.com.

Step 3: Confirmation

Once the New Agent Package is fully signed and submitted through the New Agent Submission Form, the Onboarding Team will notify the ASM of the approved sign quantity when credentials are issued for the new agent.

Step 4: Order & Receipt

• The ASM orders through Dee Sign using the Corporate Card.
  • If the agent wants a custom sign made, they must schedule a consultation with the Marketing Team by filling out this form: _________
• Once the order is placed, the ASM emails the receipt to:  receipts@c21redwood.com

Option 2: Marketing Credit (Dollar Amount Assigned by EVP)

Instead of assigning a specific number of sign panels, the EVP can assign a set dollar amount as a marketing credit.

How the credit is calculated:

Take the agent’s Listing Count from the Last 12 Months.

50% of the listing count × $150.

Example:

10 listings → 5 sign sets × $150 = $750 Sign Credit

➡️The sign credit is issued as a reimbursement. The reimbursement process is outlined in the Addendum to the Commission Rider included in the New Agent Package.

Step-by-step process:

1. EVP determines and documents the approved credit amount.
2. Agent pays for marketing materials upfront.
   1. If the agent wants a custom sign, they must schedule a consultation with the Marketing Team by submitting this form: ________
3. Agent submits the reimbursement request at: marketingreimbursement.c21redwood.com
4. All credits are issued as reimbursement only.