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Getting Started with Redwood Marketing Advantage (RMA)
Redwood Marketing Advantage (RMA) is our state-of-the-art, turn-key marketing program, created by CENTURY 21 Redwood Realty to provide our agents with an out-of-the-box marketing solution for all of their listings.
Agents who use the Redwood Marketing Advantage package consistently enjoy a huge advantage over those who don’t. Since we started using a Redwood-specified package as a required element of relocation leads, Redwood Realty has been a repeat Anywhere Masters Cup Finalist — winner of the cup in 2022 and 2025!
Redwood Marketing Advantage is something that sets us apart from other brokerages. All agents are encouraged to use it, embrace it and win more listings.
Step 1: The Redwood Marketing Advantage is comprised of the following elements:
Resources:
Step 2: What marketing is required for company-generated listings?
Before connecting seller-side leads with an agent, our team sends the lead examples of the marketing that we will use to promote the homes that we list for sale. These elements include-
- Property Website, the creation of which requires the following elements (moving top to bottom)-
- 30+ fusion photographs
- Walk-through video
- 3D Matterport tour
- Property Brochure
- AI Boosted Ad
These elements are required to be utilized for all Redwood-generated listings.
Step 3: Who pays for this marketing?
Redwood agents initially cover the cost of marketing, but Redwood reimburses approximately 50% of the expense when using HouseLens or approved vendors listed on AccessRedwood.
Reimbursement is tiered by square footage and includes:
| Square Footage | Reimbursement | Previous |
|---|---|---|
| Under 2,000 sq ft | $262.50 | $200 |
| Under 3,000 sq ft | $312.50 | $250 |
| Under 7,000 sq ft | $412.50 | $300 |
| Under 7,500 sq ft | $462.50 | $350 |
*Updated October 19, 2023 — includes vendor cost increases + ½ the cost of the AI Boosted Ad.
Do I have to use an approved vendor?
Not necessarily. Agents may use any professional-grade vendor to produce fusion photos, videos, and Matterport tours. However, due to the unique nature of Redwood’s hero video component, we recommend using HouseLens, which offers an easy-to-use Redwood-specific ordering portal.
Other vendors on AccessRedwood are available, but they do not offer a standardized Redwood package—you’ll need to contact them directly, and they may not be familiar with Redwood’s requirements.
Want to Order an AI Boosted Ad?
It’s not required, but if you’d like to add powerful, targeted online advertising to your listing, you can easily order an AI Boosted Ad.
Learn how in the Getting Started with Redwood AI Boost support guide.